Augmented reality (AR) has already become a buzzword in the world of technology what with Pokémon GO, a bestselling AR mobile game played by millions of people all over the world.
However, AR isn’t just about games. It goes far beyond gaming and entertainment. AR has breathtaking prospects in many industries, from education to healthcare to construction. Now AR has come to advertising, and it’s going to change the way the digital advertising market functions in 2020.
Augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
Right now, people will stop and look at AR-inspired experiences, regardless of the campaign’s overall quality. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete.
What Is Augmented Reality In Advertising?
A basic definition is, integrating AR technology to embed and embody marketing content in a customer environment. Alternatively, it can be thought of as a marketing or sales strategy that allows brands to help consumers interact with them and make smarter purchasing decisions and reduce returns.
Below is an example video of an Augmented Reality Skateboard App at Burnside Skatepark in Portland Oregon.
Reasons to Adopt Augmented Reality in Advertising
1. Let Customers Try Before They Buy
Potential customers have always wanted to try products before purchasing them. Fitting rooms, cosmetic samples, automobile test drives, and many other related concepts testify to the effectiveness of this sales strategy. Augmented shopping experiences are one of the rising trends in the retail industry.
Using AR, prospective customers can model and try on makeup, clothing items, and a wide range of home-related products without needing to directly interact with them. AR negates the need for a large physical inventory to allow customers to try on or sample dozens or even hundreds of items in search of the one that best meets their needs.