AI- artificial intelligence- in its simplest sense is the science of training machines to accomplish human tasks. Artificial intelligence is when a machine has the competence to be cognitive. A machine that has the ability to perform cognitive functions as humans do such as to perceive, to learn, to reason and solve problems is reckoned […]
Author: Sasi George
Personalization in E-Commerce
You need a shirt in a jiffy. You visit a preferred store, an unfamiliar face welcomes you and leads you to the designated area. After lots of searching, reading, chatting and checking you decide what to buy. You got what you want, but it cost you 2 hours. Now consider this, you login to an […]
Database Management System | Couchbase And MongoDB
The amount of data generated world-over is mind-boggling and unbelievable. Take a look at these hypnotizing numbers on the amount of data generated every minute. This gives rise to the need to have a highly efficient database management system to sift through this humongous data for information. Snapchat users share 527,760 photos Google processed 40,000 […]
Enhance Your Brand Awareness
The more consumers trust and recognize your brand, the more likely they are to buy from you than your competitor. Creating brand awareness keeps you in the good books of your audience and casts a spell that makes them want to invest in your product and be brand ambassadors by promoting them by the word […]
The Rainmaker | Oil then, Data now
Once bitten twice shy. Tough lessons learnt paying a high price is not forgotten in haste. Oil An Asset Builder In 1863, John Davidson Rockefeller and his partner invested in a business that refined crude oil. Fueled by their success, Rockefeller and his partners invested in two oil refineries in 1870 and began earning big […]
Push Notifications For Higher Conversion
Engagement is a crucial metric that marketers measure to evaluate pretty much anything they do nowadays. Push notifications are small communications/messages that can reach consumers anywhere and anytime. Push notifications is the latest and most exciting channel in digital marketing for engaging consumers. Although this has gained a significant foothold, there’s still a huge gap […]
Building On Demand Apps
On Demand Apps are in which technology connects a buyer and a seller seamlessly and efficiently. One person needs groceries delivered home and another is available to cater to his requirement. Someone wants a ride to the airport and there’s somebody who will drive him/her there. Another wants their pet given a daily walk and […]
Offshoring | Pros, Cons & Myths
Offshoring is the relocation of the business process of an organization to another country. This can be performed by a subsidiary of the same company, or by another/separate Company. This process has the potential to save revenue for both seller and consumer. After extensive research on various views on offshoring and outsourcing, companies realize that […]
Social Commerce | The Trending Commerce
Social commerce is the capability to buy a product from a third-party company from within the native social media network. This differs from social media marketing as you’re not redirecting them to an online store, but are offering them the ability to browse and purchase directly from within the network they are using at that moment. […]
TikTok App | Monetizing And How
One picture is worth a thousand words. Then how about a video you might ask. The Social Media Doyens would say, it could sell you anything – an idea or a product. The concept behind TikTok App is that the hoi-polloi is able to swiftly and effortlessly create short videos using their smartphones, thereby empowering […]
