DoorDash Food Delivery Business Secrets Revealed

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DoorDash Has Pulled Ahead of GrubHub, Uber Eats in the On-Demand Food Delivery Race

DoorDash began with a simple mission: To enable every merchant to deliver.

It has come a long way from keeping students at Stanford well fed. A year ago, DoorDash looked like just another meal delivery app maker on its way out. The company was burning cash as it struggled to stand apart from that of Uber Eats, GrubHub Inc. It had recently sold shares that valued the company at less than its previous funding.

Then something strange happened: Saudi-backed SoftBank Group Corp swooped in to lead a fresh round of investment totaling $535 million. It will likely value the company at about $13 billion. Voila! DoorDash started turning a profit.

DoorDash used the money to expand from 600 cities to 3,000, and another round of venture funding tripled its value, to $4 billion.

DoorDash is now the ­fastest-growing business in its field. The delivery company tripled annual sales in 2018 and recorded net revenue of $107 million in November.

Core Concept Of DoorDash

DoorDash is an On-Demand logistics based startup, that acts as an intermediary between merchants & prospective buyers who wish to get products from local merchants delivered at their doorstep.
The delivery startup currently delivers on-demand food from partner restaurants but is modeling itself to be a generalized logistics startup in the long run.
Its business model is designed to enable users to find a restaurant & order food. It gives restaurants access to extended customer base. Over and above it offers people employment for delivering food.

DoorDash Basic Facts

  • Launched: 2013 as an app-based food delivery service
    Headquarters: San Francisco
  • Share of the US food delivery market: 13.9%
    The reported value of DoorDash: $7.1 billion
    Reported amount raised in funding: $721 million
    Percentage of the top 100 US restaurant brands that DoorDash works with: 90%
  • No of cities available in 4000
    No of restaurants available on DoorDash: 310,000

DoorDash Business Model Outline

Smartly puts together the three stakeholders : Partner Restaurants, Drivers aka “Dashers” and Users.

Powerful technology – to optimize the experience and cash flow of the three stakeholders – Extremely well-written, complicated software in the back-end.

The model is very easy.

food delivery startup doordash The user uses the app/website, to look up the menu for food she wishes to order.

food delivery startup doordashOn selecting the menu, she sees a list of partner restaurants from where to order

food delivery startup doordash Choose a restaurant of her choice and the dish, and places the order.

food delivery startup doordashOnce the order is received, it is forwarded to the correct restaurant.

food delivery startup doordash The restaurant gets the food ready, packed & intimates the system.

food delivery startup doordashThis information is instantly sent to the drivers.

food delivery startup doordash Drivers, called Dashers hired by DoorDash, make the delivery to the customer.

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Doordash Revenue Model

Its focus is prime on quality, and “the food always arrives hot.”

The company makes money from the following 3 revenue streams:

doordash business model Delivery Fees

DoorDash charges an average of $5 to $8 per order, depending on the distance traveled, time of day and its relationship with the restaurant.

food delivery startup doordash Commission

20% from restaurants for every order.
The fee is much higher than its competitors – Delivery Hero charges between 10% to 11%, while GrubHub – takes 13.5% cut on average.
This indicates that DoorDash that it has a decent amount of sway over restaurants.

 Restaurants Pay for Advertising

DoorDash is popular with restaurants because it’s also able to charge them for marketing and advertising. The company charges an extra commission to restaurants who want to appear at the top of search results on its app.

Everybody Gains With DoorDash

Drivers – Dashers

It’s not just about assigning orders. Getting drivers who deliver consistently well in all its 50+ markets in the US and Canada is not easy.

DoorDash provides 3rd party insurance to Dashers that covers up to $1,000,000 in bodily injury and property damage. They also keep 100% of the tips they earn. Finally, it recommends Dashers hang out in busy areas with lots of restaurants around so they can quickly swing into action!

The pay of the drivers varies with cities and depends upon distances, the complexity of the order and so on. For instance, in Los Angeles, DoorDash pay rate is calculated as $1 + pay boost.

Doordash App screens

Partner Restaurants

DoorDash allows restaurants to sell more food without changing their seating facilities. Whether a restaurant has its delivery service or not, partnering with DoorDash gives them access to markets they probably wouldn’t have access to.

Restaurants also get an opportunity to promote their businesses to a targeted audience at a relatively affordable cost, when they choose to advertise on the DoorDash platform.

A typical advantage to Dashers and partnering eateries is the access to the massive technology and analytics that DoorDash has built.

And The Winner Is…

DoorDash is now the top on-demand food delivery service after knocking off legacy leader GrubHub in consumer spending market share, according to March data released by 3rd-party research firm Edison Trends.

It is also valued higher than Dominos Pizza,  and worth nearly half as much as KFC, Taco Bell, and Pizza Hut owner Yum Brands.

When it comes to dollars spent, DoorDash owns 27.6% of the market. GrubHub, which has steadily lost ground accounts for 26.7%. Uber Eats has flat lined over the last 11 months, takes the 3rd spot claiming 25.2% of the market.

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