Tea Delivery App: The Success Behind Chai Point

Tea Delivery App: The Success Behind Chai Point

When most of the tea consumers in India were restricted to drinking tea from roadside vendors or homes, 10 years ago Chai Point changed the tea business forever. With AI technology and IoT, chai is now delivered through a tea delivery app


tea delivery app using heat-retention flasks

Chai or tea is India’s favorite beverage of every house. A break from office work, with a puff of a cigarette, a family gathering, is all accompanied by a fresh, hot, steaming chai. 

 It’s estimated the value of tea consumed can be roughly a trillion rupees every year. 

Yet there are more cafes for coffee and none for chai.

That’s when the idea of starting a chai start-up originated in the mind of Amuleek Singh Bijral, Founder of Chai Point.

After intensive on-ground research, Amuleek and his team found out almost no tea chains were existing in India.

Around 1500 coffee cafes v/s zero tea cafes.

The team came up with a vision “India Runs On Chai”. This led to the birth of Chai Point. And the rest is history.

Chai Point: Brewing Success From Tea Delivery App

Tea delivery app example Chai Point

Chai Point, India’s largest organized Chai retailer, opened its first store in Bengaluru in April 2010. 

number of tea cups delivered Chai Point grew rapidly to become the go-to brand for a perfectly brewed cup of Chai. 

They sold over 30,000 cups every day through their tea delivery app and website to offices and working professionals.

tea cafes in India Chai Point is present in eight cities – Bengaluru, Delhi, Gurgaon, Noida, Mumbai, Pune, Hyderabad, and Chennai.

tea and other beverages Their offerings now include varieties of hot Chai, Iced Chai, Shakes; and bite-sized Made-For-Chai Snacks perfectly accompanying the morning and evening Chai ritual.

Also Read: Meal Kit Delivery Service: Give Your Hunger A New Option

Chai-on-call: Tea Delivered In 30 Minutes!

tea delivery service

Chai Point was path-breaking in launching Chai-on-call, a tea delivery service that delivers hot, fresh tea within 30 minutes. 

  • Customers can order different varieties of chai from their website or tea delivery app.
  • With Chai, customers can also order any savories or other drinks on the same platform.

tea dispenser of Chai Point

Chai Point caters directly to more than 50 large corporate firms and many more medium and small-sized firms.

They have set up mini-stores in many business parks and dispensers at smaller companies. Offices can even subscribe to regular deliveries using the Chai Point’s tea delivery app.

Also Read: Flexy App | Success Story | Dutch Multivendor Delivery App

Features That Make Chai Point’s Tea Delivery App A Delight To Use

Exquisite List Of Teas To Choose From

tea delivery app orders

Customers on the tea delivery app can order favorite flavors of hot milk tea and black tea, in a unique heat-retaining flask, delivered within 30 minutes to their doorstep.

All-in-one Payment Option

tea delivery app payments

An in-app wallet feature helps users transfer money using debit/credit cards. They can use wallet money for payments even at their stores. 

Users can also pay over other payment gateways embedded within the app.

Review Orders & Bill In A Jiffy!

tea delivery app pricing

The seamless UI of the app helps users monitor their orders and check billing prices. 

Ease Of Tracking Orders

tea delivery app order history

Users can track their orders and real-time location of their delivery. 

Advanced Location-based Search

tea delivery app store location

Chai point app has a very interactive map feature to detect users’ locations automatically. Users just have to tap at their location and chai will be delivered right away. 

Using the “Store Locations” option, users can find nearby Chai Point stores. They are informed about the status, closing, and opening times of the stores. 

Also Read: Success Story | 33Farma | Pharmacy To Your Hands

AI and IoT Optimization Boost Tea Delivery App

research for tea delivery app

Chai Point with an aim to automate its delivery service did extensive research of its target audience. They included AI and IoT functionalities to their tea delivery app to monitor the tea consumption amongst customers. 

Chai Point developed an in-house SHARK platform on AWS which is the backbone of delivery and campaign management. 

Insights On Their Unique SHARK Platform

shark platform in chai point's delivery app

  • SHARK takes care of all aspects of sales, delivery orders, IoT-enabled solutions for BoxC, and products being sold on multiple channels. 
  • The platform is also helpful to integrate AI for cost optimization, efficient operation, and smooth backend operation.
  • With AI, they can track the records of every cup spent and update the server memory. 

Hence, there is complete transparency in consumption.

New-Found Success Of Chai Point’s Tea Delivery App

chai point's website

Heat Retaining Flask – Innovation That Pulls In The Business

The major success for Chai Point was the introduction of a heat-retaining flask for delivery.

It keeps the tea fresh for 30-45 minutes. The team at Chai Point saw the necessity to invent this flask based on customer demand.

The intention is to maintain scalability and hygiene at offices so that tea quality would never be doubted.

All this innovation and intricate planning lead to,

Chai Point’s 75% of the orders for Chai coming through online channels and Chai Point’s tea delivery app

Inspired Enough To Launch Your Own Tea Delivery Business?

Our experience in creating many delivery solutions has shown us how quality apps and software can make a real difference. 

We are Inspired by hyperlocal delivery apps like Rappi, Dunzo, Delivery Hero, etc 

DelivX, our prime delivery solution, is a feature-rich delivery business management software solution backed by a robust & scalable tech-architecture. 

Whether it’s chai, coffee, food, cargo, groceries, our solution is compatible with any and every kind of delivery system.

So, if you are planning to create the next Chai Point tea delivery app call us. We will help you with all aspects of the technology beginning from planning to implementation.

Also Read: Hyperlocal Delivery Genies – Dunzo & Rappi Are Killing It!


tea delivery app business