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You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic – Joel Anderson, Walmart CEO
For your e-Commerce startups to succeed, having a website is surely not enough. It’s the service you provide, the promotion you do and the value you create by the means of your e-Commerce startup.
To get a better understanding of what exactly needs to be done, let’s look at some of the promising ecommerce startups in the US and learn what is it that they are doing right.
eCommerce Startups in the US
eCommerce has always been in the limelight for maybe good or bad reasons. Below infographic represents a little insight about the eCommerce industry in the US.
Now that we have a good idea of how the US eCommerce sector looks like and the big players it consists.
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Let’s talk about the startups that are disrupting the established US eCommerce sector.
Bucking the trend of a surprisingly male-dominated industry, women make up the majority of Glossier’s staff and board, which now includes Stitch Fix.
Glossier is operating in the US since 2010. Their CEO is Katrina Lake.
Major beauty conglomerates like Revlon, L’Oréal and P&G have been introducing new brands at a p to compete with indie upstarts. But they’ve had few breakaway hits so far.
Nurx is an on-demand birth control delivery company that prescribes contraceptives through its app.
It is based in California, US. Nurx eliminates the hassle of obtaining select prescription medications. By answering a few simple questions, a doctor in their network can write a prescription and they can send the drugs out by courier.
The whole process from the first tap to delivery typically takes less than 90 minutes. They are starting with a few easy-to-prescribe drugs, such as contraceptives, Truvada for PrEP and travel medications.
Allbirds has managed to sell more than 1 million pairs since it has launched its eco-friendly wool sneakers in 2016— a “healthy” figure, per the WSJ — and become a cult favourite of everyone from Google co-founder Larry Page to recent investor Leonardo DiCaprio.
They opened a massive, 4,800-sq-foot store in NYC this week, with eight more to come across the U.S.
Allbirds is mainly known for the extra-comfy, machine-washable sneakers and they have just launched their popular Tree Toppers shoe in three new patterns — perfect for the maximalist looking for their next statement sneaker.
What started as an online-only activewear retailer in 2014 has grown to include eight brick-and-mortar stores with another five planned by the end of the year, targeting cities with high recreational indexes (People’s interest in sporting goods).
Outdoor Voices‘ CEO is Tyler Haney. Outdoor Voices now operates on NewStore’s omnichannel OMS platform, bringing its technology to all nine locations across the country
So the US eCommerce startups are doing pretty good in all aspects. They are disrupting the market and are posing to be rivals for big and established businesses.
This can be taken as an indicator that the market is still accepting of the newcomers, as long as they have something better to offer.